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Steps To Building A Successful ECommerce Enterprise

Steps To Building A Successful ECommerce Enterprise

With the eCommerce trade booming across Europe, and Cyber Monday confirmed as the most important on-line sales day on file, there's now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to on-line retail. Nevertheless, a lot with building any enterprise, certain key considerations and strategies have to be observed when launching a successful eCommerce business. Read on to discover the seven key steps to developing a thriving on-line store...

Step 1: Purchase a domain name

The primary stage to building a profitable online retail business is to find a suitable domain name. You need something that is memorable, straightforward to spell and isn't too just like the URLs of your competitors. Do your due diligence if you are purchasing a domain name from an already trading company or through auction as you don't need to purchase a URL that is subject to Google penalties.

Step 2: Find a web developer

In order to make your on-line store a reality, you may must find a reliable, skilled web developer. Search for a development staff that has a proven track document with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on subjects such as payment gateways and eCommerce platforms.

Step 3: Choose a platform

Upon getting a web developer in place, they should be able to advise you on probably the most appropriate eCommerce platform on your needs. A common option is WooCommerce which dovetails very properly into WordPress permitting you to manage your complete website from one management panel. You will additionally need web hosting in place.

Step 4: Resolve on a theme or design

Upon getting your eCommerce platform selected, you may must determine on a look and feel to your new online store. At this level design and customer journey each have a component to play. Speak with your web developer to plan and plot the journey you need your new and current clients to take by means of the website.

Step 5: Write your content

While your web developer is hard at work behind the scenes, begin the task of making your web copy. You may have to conduct thorough keyword research beforehand, to make sure your product descriptions, touchdown pages and different web pages are optimised for launch. Don't forget robust calls to action too.

Step 6: Test, test, test

Before your site formally goes live, you may have to conduct in depth testing. Your web developer should do this earlier than hand over but, you will additionally must thoroughly test the site, utilizing a range of different devices. Go all of the way by the checkout process too and make sure the journey to sale is as seamless as possible. Testing ought to continue after the site launches so you may additionally need a plan of motion for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll need a robust digital marketing plan to accompany your site launch. It's a good suggestion to get started earlier than your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You may must consider paid search initially, but you should also concurrently be working on a long term SEO plan, social media marketing, content marketing and e mail marketing to drive related, targeted traffic to your site.

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